Contact Seller
Malcolm Eglin Antiques
Tel07966 398123Please quote Antiques Atlas.
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Non UK callers :
+44 7966 398123
Alphonse Mucha Art Nouveau Print.
A large print of an Art Nouveau advertising poster by Alphonse Mucha, it is in good condition and has just been reframed by us in a fine quality Art Nouveau style frame. Dimensions including frame are approx. 43 inches tall and 33 inches wide. The print has what appears to be a hand written number on the bottom corner.
Lefèvre-Utile, a Nantes-based manufacturer of biscuits, commissioned top artists to do their publicity. In addition to posters, Mucha also designed box tops, wrappers and other printed matter for the company.
The social setting depicted in this poster is intended to show Lefèvre-Utile products to be consumed in high society.
By the 1890s posters had taken centre stage in the visual culture of the French capital. Thanks to the advancement of printing technology, the standard of colour lithography was improving and the material opulence of Belle Époque Paris provided talented artists with great opportunities to design advertising posters. The Paris hoardings had been the official posting places for advertising posters since the implementation of the Law on the Freedom of the Press in 1881 by then they had become ‘street galleries’, influencing the commercial success of both the advertisers and the artists designing the posters. In this competitive environment the artistic quality of the posters became increasingly important.
With his innovative design for Gismonda Mucha arrived on Parisian street art scene at an opportune moment. As Mucha later wrote, his poster was ‘a breath of fresh air’ which the public had been looking for. In addition to the work for Sarah Bernhardt Mucha began to receive commissions for advertising designs from a variety of printers including Camis in Paris and Cassan Fils in Toulouse. It was, however, after 1896, when Mucha signed an exclusive contract with the Parisian company F. Champenois Imprimeur-Editeur, that his output in this field expanded dramatically. Champenois paid Mucha on a monthly basis this provided him with financial security and that summer he was able to rent a large apartment and studio in the rue du Val de Grâce. The majority of Mucha’s Parisian posters were produced with Champenois and it is this body of work for which he is best known and internationally recognised.
Mucha’s posters reflect the rich texture of modern life in fin-de-siècle Paris. The subjects range from cultural events and railway services to diverse consumer products such as perfume, cigarette paper, beer, champagne, chocolate and biscuits, as well as bicycles. For these posters Mucha developed a new style from the Gismonda prototype, featuring a single figure or the head of a seductive woman against a halo-like disk, which is arranged harmoniously with flowers and other decorative motifs. In his design the image of a woman was used strategically as a medium for communication, first to draw potential consumers’ attention with her feminine beauty and then to send an alluring message about the product she was representing. WE CAN BE CONTACTED ANYTIME ON MOBILE 07966 398123
FRIENDLY COURTEOUS, CONFIDENTIAL SERVICE SERVICE.
OUR BUSINESS
We have a wonderful selection of Fine Period Furniture, Good Early Oak and other Decorative Antique Home Furnishings. We are based in the Heart of Northumberland by Hadrian's Roman Wall.
DELIVERIES
We are pleased to offer a delivery service to any UK mainland address, most deliveries are done by ourselves unless you choose to use your own carrier. Please Note Prior to using the 'Buy Now' button, please contact us to organise delivery costs.
Please contact us without obligation for a delivery quote.
PAYMENT
We accept payment by PayPal, credit card, debit card, cheque or cash.
SellerMalcolm Eglin Antiques
View all stock from
Malcolm Eglin Antiques
By appointment only
Hexham
Nothumberland,
England
Tel : 07966 398123
Non UK callers : +44 7966 398123
Lefèvre-Utile, a Nantes-based manufacturer of biscuits, commissioned top artists to do their publicity. In addition to posters, Mucha also designed box tops, wrappers and other printed matter for the company.
The social setting depicted in this poster is intended to show Lefèvre-Utile products to be consumed in high society.
By the 1890s posters had taken centre stage in the visual culture of the French capital. Thanks to the advancement of printing technology, the standard of colour lithography was improving and the material opulence of Belle Époque Paris provided talented artists with great opportunities to design advertising posters. The Paris hoardings had been the official posting places for advertising posters since the implementation of the Law on the Freedom of the Press in 1881 by then they had become ‘street galleries’, influencing the commercial success of both the advertisers and the artists designing the posters. In this competitive environment the artistic quality of the posters became increasingly important.
With his innovative design for Gismonda Mucha arrived on Parisian street art scene at an opportune moment. As Mucha later wrote, his poster was ‘a breath of fresh air’ which the public had been looking for. In addition to the work for Sarah Bernhardt Mucha began to receive commissions for advertising designs from a variety of printers including Camis in Paris and Cassan Fils in Toulouse. It was, however, after 1896, when Mucha signed an exclusive contract with the Parisian company F. Champenois Imprimeur-Editeur, that his output in this field expanded dramatically. Champenois paid Mucha on a monthly basis this provided him with financial security and that summer he was able to rent a large apartment and studio in the rue du Val de Grâce. The majority of Mucha’s Parisian posters were produced with Champenois and it is this body of work for which he is best known and internationally recognised.
Mucha’s posters reflect the rich texture of modern life in fin-de-siècle Paris. The subjects range from cultural events and railway services to diverse consumer products such as perfume, cigarette paper, beer, champagne, chocolate and biscuits, as well as bicycles. For these posters Mucha developed a new style from the Gismonda prototype, featuring a single figure or the head of a seductive woman against a halo-like disk, which is arranged harmoniously with flowers and other decorative motifs. In his design the image of a woman was used strategically as a medium for communication, first to draw potential consumers’ attention with her feminine beauty and then to send an alluring message about the product she was representing. WE CAN BE CONTACTED ANYTIME ON MOBILE 07966 398123
FRIENDLY COURTEOUS, CONFIDENTIAL SERVICE SERVICE.
OUR BUSINESS
We have a wonderful selection of Fine Period Furniture, Good Early Oak and other Decorative Antique Home Furnishings. We are based in the Heart of Northumberland by Hadrian's Roman Wall.
DELIVERIES
We are pleased to offer a delivery service to any UK mainland address, most deliveries are done by ourselves unless you choose to use your own carrier. Please Note Prior to using the 'Buy Now' button, please contact us to organise delivery costs.
Please contact us without obligation for a delivery quote.
PAYMENT
We accept payment by PayPal, credit card, debit card, cheque or cash.
Price The price has been listed in British Pounds.
Conversion rates as of 14/APR/2026. Euro & Dollar prices will vary and should only be used as a guide.
Always confirm final price with dealer.
Category Advertising Antiques
Date 1930
1930s Antiques
Item code as162a294 / 023320
Status Sold
£595.00 
$808.49 
€684.61 
$
€
Conversion rates as of 14/APR/2026. Euro & Dollar prices will vary and should only be used as a guide.
Always confirm final price with dealer.
View all stock from
Malcolm Eglin Antiques
By appointment onlyHexham
Nothumberland,
England
Tel : 07966 398123
Non UK callers : +44 7966 398123
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1930 lithographs - African Life by J Macfarlane
Pablo Picasso Exhibition Poster Picasso Keramik
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Denmark, the country for your holiday. Hans Bendix
Sturmey Archer cycle gears advert,
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