Deco-World

Description

Rare Art Deco Benrus named “Sweetheart Of The Air” ladies wristwatch circa 1929. Features a Swiss made 17 jewel mechanical wind movement, 14k white gold filled asymmetrical case with engraved motifs. Newly restored and serviced in Oct 2022, ultra sonically cleaned & Oiled and is running strongly and keeping good time, winds, sets, and runs as it should. Fitted with a new leather strap. Free from engravings. Dial condition is “Pre-owned” with age related blemishes and wear , the lens glass is free from discolouration and scratches. All of our Jewellery is sent out FREE first class UK delivery in a complimentary gift box.
Bio
Benrus Watch Company was an family run American company. Founded in New York City in 1921 by three brothers - Oscar (d.1990), Benjamin, and Ralph (d.1960). The ambitious brothers were Romanian immigrants. The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Hence "BEN"jamin laz"RUS". The original company headquarters were located in the Hippodrome building on 44th street in Manhattan. While some watch assembly took place there, the bulk of the manufacture took place in Switzerland. Benrus owned a factory in la Choux de Fond where watch movements were assembled.

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